pppffffftttttt!

Pay a little, pay a lot -- the wrinkles don't care

Spend a fortune on anti-wrinkle creams? Don't bother, said a U.S. study released Tuesday.

Luxury-price products don't work any better than drugstore brands, according to the study by Consumer Reports magazine, which ranked Olay Regenerist, priced at about $19, as the most effective in reducing wrinkles.

But none of these products made a significant difference in the skin's appearance.

Researchers found that after 12 weeks the top-rated products smoothed out some fine lines and wrinkles, but even the best performers reduced the average depth of wrinkles by less than 10 percent, a change barely visible to the naked eye.

Americans spend over $1 billion a year on anti-wrinkle creams.

Despite the study's findings, some women said they would continue to use anti-wrinkle cream.


Hope burns eternal.

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